A year or two ago taxi aggregators started operations in Pune. Fierce competition among taxi companies resulted in a price war which meant cool discounts for the customers. (Now, they are reduced !)
I decided to take advantage of the situation and booked a cab using a mobile application. The cab arrived as expected and I was on my way. It was that simple!
In a few minutes, I was having a casual chat with the driver. One of the first questions I asked was “Since when are you working with this organization?”. Pat came the reply “15 days!” Curiosity led to other questions like “How is your experience with this organization?” and “What you were doing before this?”.
I learned that previously his cab was listed as a taxi vendor who had contracted it to an IT company. He would pick and drop employees of that IT company as per the said contract.
“So, which one do you think is better? Cab aggregator or listing with a vendor?”
“Obviously, the cab aggregator.”
Then he went on to tell me how he had to work with the vendor.
Following were the reasons he hated vendor operations -
- Payment was made ‘by cheque’ and after the ‘end of the month’.
- The vendor took a commission from the invoice that was generated.
- Arrival time at the IT company was pre-decided and timestamped! Delay due to employees coming late at pick up points stressed him out on a daily basis.
- The vendor had no dignity of labor or any respect towards drivers / cabs that were listed with the vendor’s agency.
- Daily travel route was decided by the travel desk of the IT company. This frequently resulted in unnecessarily longer routes to pick / drop employees.
On the other hand, working with this cab aggregator was turning out to be a fantastic experience due to the reasons - !
- If a customer pays ‘in cash’, the money goes directly into his pocket.
- If a customer pays using ‘online wallet’ from the application, it gets credited to his bank account (automatically) the very next day and he get a text message for the same.
- There are no deadlines to reach the pickup point. The customer is aware of his position and ETA (estimated time of arrival), thanks to the ‘track my cab’ option which gives real time information.
- He is the owner of his own business.
- Google Maps is installed on the device available in his cab which makes it easy to find optimum routes.
From the above conversation, I realized that technology had made life easier for thousands of cab drivers in India.
Before having a conversation with him I was happy thinking about how technology had helped me. I was enjoying a cab ride that was booked using a mobile application on my smartphone. Paying cab charges did not even require ‘the touch of a button’ since the ‘online wallet’ from the application automatically paid when there was enough balance.
Moreover, I received a message about cab details / payments made and all the other relevant updates. I even received an invoice by email. I was having this privilege due to the technology offered by the cab company.
At the same time, this same technology was helping cab drivers to earn their daily bread and butter. Since this format is working great for cab drivers they are elated.
I thought to myself “Technology has turned out to be highly successful”.
As a technologist myself, I wondered how technological pieces worked together in harmony and brought about a win-win situation for everybody.
- An application that worked seamlessly on iOS / Android / Windows platforms for both customers as well as drivers.
- A website which allowed for registration of user accounts
- Messages that were sent to drivers / customers
- Secured Bank transactions for drivers / customers. Moreover, there may be a finance module at company end which will be taking care of all transactions.
- Google Map used to show routes as well as the location of drivers and customers.